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Programs

 Webinar: Market Your Library Services

Online
22/08/2017

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Webinar Overview

The webinar will cover:

  • Does your library need rebranding or product marketing? 
  • How to create benefit driven messaging to address the needs of your community? 
  • How to re-launch your collections and services to maximize awareness and usage? 
  • How to engage the essential buy-in of staff to achieve your marketing goals?

​​Targeted Audience​

This Webinar is suitable for:​

  • Heads of Library Services Departments in Academic Libraries.
  • Librarians and information specialists.
  • Anyone working in library outreach and community programs.

Webinar moderator​

Ms. Nancy Dowd

  • Senior manager and product manager for LibraryAware.
  • Chair of the ALA’s Public Awareness Committee
  • Co-author of ALA's bestselling book, Bite-Sized Marketing, Realistic Solutions for Overworked Librarians.
  • Former Director of Marketing for the New Jersey State Library 
  • She won numerous marketing awards including the prestigious John Cotton Dana Award. 
  • She has spoken on the topic of marketing and conducted workshops throughout the United States and Canada. 

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Notes​

  • Registration will CLOSE when the number of registered people is completed​.
  • You will receive a confirmation message with the webinar link.
  • Seats are limited, Early registration guarantees a spot for you on this webinar.

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