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Programs

 "The Visual Identity of Universities: Between Design Philosophy and Institutional Management " Webinar

Online
11/03/2026
11/03/2026

Webinar Themes​

  • The concept and philosophy of visual identity in universities.
  • University institutional identity and its relationship to visual identity design.
  • Why do universities need to design and develop their visual identities?
  • Visual identity design: from the logo to integrated visual identity applications.
  • Challenges in designing and developing university visual identities in the digital age.
  • Common mistakes in the implementation of visual identity practices in universities.
  • Institutional management and visual governance of university visual identity. 

​​Webinar​ Speaker​

Dr. Abeer Ali El-Dessouki Ibrahim Salem   ​​ 

  • Faculty member in the Department of Advertising, Faculty of Applied Arts, October 6 University, Egypt.
  • Holds a PhD in the Philosophy of Applied Arts (Advertising specialization) from the Faculty of Applied Arts, Helwan University (formerly known as Capital University).
  • Former Assistant Professor in the Department of Graphic Design at the College of Al-Zahra for Women, Al Zahra College for Women, Sultanate of Oman.
  • Institutional Training Consultant and Senior Certified Trainer with the National Council for Training and Education.
  • International Certified Trainer accredited by CIDA France, the Arab Academy for Training and Consulting, and the NEN Educational Network in the fields of graphic design, advertising design, and marketing.