Professor Dr. Abdallah Hussein Metwally, General Supervisor of Naseej Academy, presented a lecture on February 14, 2019, at Taibah University, Medina, entitled "Recent Trends in the Marketing of Information Services: QR Codes as a Model".
The lecture was part of a series presented by Naseej Academy in cooperation with the library and information departments of selected Saudi universities. The series supports the social responsibility objectives of Saudi Vision 2030 and of the participating universities.
Professor Dr. Abdallah addressed the notion of university libraries engaging in the marketing of library information, and examined various marketing strategies they could use.
The interactive lecture promoted audience engagement and raised several questions about QR code.
Participating faculty members, librarians and students indicated that the lecture provided a valuable opportunity to learn more about the capabilities of QR code and its potential for marketing library services.
Dr. Abdul Rahman Ghaleb Dabour, head of Department of Information and Learning Resources at Taibah University, expressed his appreciation to Naseej Academy for its initiative in hosting the series, and thanked Prof. Dr. Abdallah for presenting such a thought-provoking lecture. He also expressed a keen wish for future cooperation with Naseej Academy.
Professor Dr. Abdallah thanked Dr. Abdul Rahman Ghaleb Dabour and Taibah University for making the lecture a success, and confirmed Naseej Academy’s interest in cooperating with the university in the future.
About Naseej Academy
Naseej Academy is a not-for-profit initiative from Naseej (www.naseej.com), created to support and develop knowledge and information professionals, and the knowledge community in the Arab world, by offering a wide range of programs, courses, workshops in cooperation with renowned local, regional and international organizations.
Professor Dr. Abdallah Hussein Metwally, General Supervisor of Naseej Academy, presented a lecture on February 14, 2019, at Taibah University, Medina, entitled "Recent Trends in the Marketing of Information Services: QR Codes as a Model".
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