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 Naseej Academy Successfully Concludes its Webinar "Market Your Library Services"

Naseej Academy has successfully online its online webinar on Tuesday August 22, 2017, entitled: "Market Your Library Services", moderated by Ms. Nancy Dowd. Ms. Nancy Dowd is Senior manager and product manager for LibraryAware designed mainly to help librarians communicate with readers and to survey their impressions. She is the chair person of the ALA’s Public Awareness Committee, former Director of Marketing for the New Jersey State Library and Co-author of ALA's bestselling book:
 "Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian" 

The webinar covered the following key themes:
  • Does your library need rebranding or product marketing? 
  • How to create benefit driven messaging to address the needs of your community? 
  • How to re-launch your collections and services to maximize awareness and usage? 
  • How to engage the essential buy-in of staff to achieve your marketing goals?

 The webinar attracted significant participation by librarians and information specialists from various libraries and information centers across the Arab world, including:
  • Imam Abdulrahman Bin Faisal University, Saudi Arabia.
  • Abu Dhabi Tourism and Culture Authority, United Arab Emirates.
  • A.M. Qattan Foundation,Palestine.
  • American University in Cairo, Egypt.
  • Al-Kindy College of Medicine, Baghdad University, Iraq.
  • Misr University for Science & Technology, Egypt.
  • Ministry of Education, Egypt.

The webinar featured considerable interaction between participants and the moderator who answered their various questions and queries with live demos. Participants also have shown strong interest in further information. They requested to have this webinar again, and to have more webinars organized to cover the latest industry trends.

Finally, they expressed their satisfaction through their emails and social media comments. From his part, Professor Dr. Abdallah H. Metwally - Naseej Academy supervisor - extended his thanks to participants and called on them to register in future webinars. He also expressed his appreciation of the webinar moderator and her efforts, stressing the Academy's interest to cooperate with her in future events.

Naseej Academy has successfully online its online webinar on Tuesday August 22, 2017, entitled: "Market Your Library Services", moderated by Ms. Nancy Dowd. 1 Yes